Who is responsible for this project?
The area of responsibility in the Humboldt-Universität zu Berlin is located in the Department of Media Studies. We are two professors and two student assistants, who are responsible for the project. We are also the founder of the international network Media in Change and the persons in charge of the international cooperations.
For the second time a group of students produce this semester (2015) the recordings and work on the post-production as a project.
What is the Project about?
Our Beginning of Agile Media
During the winter semester 2013/14, the blog ‘Agile Medien’ was created for the lecture series ‘Agile Media / Agile Markets’ at the Humboldt-Universität zu Berlin. ‘Agility’ is a key term amidst the rapid development of digital media. The medial influences and interactions concerning established media, brands and target groups comprise more than mere economical dimensions. In this lecture series distinguished theorists, successful managers as well as specialists in media industries and agencies were invited to talk about ‘agile media – agile brands’.
At the moment
Currently we thematize the theoretical as well as the practical approach of strategic thinking and acting in the course of the ‘The Second Machine Age’. The extremely advanced technology as a result of the digitization is a major change for the global industry and a strategic challenge for companies and the theoretical analysis. It is important to understand these trends and their interrelationships and to prepare the students for the future opportunities and risks
‘The Digitization of just about everything’ does not only shift the company‘s strategy but also leads us to the topic of agile management methods and the changes in the media industry.
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