Prof. Dr. Stefanie Dänzler

  • Prof. Dr. Stefanie Dänzler

Stefanie Dänzler is teaching since 2012 at the HdM for computer science and digital media in Stuttgart. Her focus is on media economics and management, media convergence, project management, strategic management, marketing and mobile media. Previously. She worked 17 years for well-known companies such as (Jung von Matt AGMcCann EricksonPixel Park AG and Studio Hamburg GmbH) of which the last six years as CEO. During her career she teached at various Universities (Macromedia University of Applied SciencesHumboldt-Universität zu BerlinUniversity of Business in BerlinSchool of Economics and Technology in Berlin). Her dissertation at the Humboldt University is on ‘Digitalization and the Impact on Television Financing’. Her diploma is on Economics and a Master’s degree in Audiovisual Media.


  • Stefanie Dänzler: Digitalization and the Impact on Television Financing,Nomos Verlag (Schriften zur Medienwirtschaft und zum Medienmanagement): 2011;
  • Thomas Heun/Stefanie Dänzler (Hrsg.): Marke und digitale Medien; Der Wandel des Markenkonzepts im 21 Jahrhundert, Springer und Gabler Verlag: 2014