Agile Media Agile Markets

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What is this lecture about?

‘Agility’ is a key term admits the rapid development of digital media. The medial influences and interactions concerning established media, brands and target groups comprise more than mere economical dimensions. In this lecture series distinguished theorists, successful managers as well as specialists in media industries and agencies are invited to talk about ‘agile media – agile brands’. They discuss the definition of values, methods and processes of ‘agility’, which try to meet new challenges of the consumer behaviour of media. But can the values of agile manifesto from 2001 be adapted to the development of media and brands? ‘We are uncovering better ways of developing software by doing it and helping others do it.

Our Speakers

Christian Vatter

Christian Vatter

Brand Services

Ricardo dos Santos Miquelinos

Ricardo dos Santos Miquelinos

Creative Management

Cornelius Ringe

Cornelius Ringe

Audio Branding – Listen, Think and Hear

Barbara Freyduni

Barbara Freyduni

Marketing@Google

Eberhard Kromer

Eberhard Kromer

Agile media, brands and markets

Hans Hege

Hans Hege

Regulation of platform and digital admission

Prof. Dr. Thomas Macho

Prof. Dr. Thomas Macho

Cultural Studies - A view on brands, markets and information

Florian Dengler

Florian Dengler

Brand Management

Wolfgang Mühl-Benninghaus

Wolfgang Mühl-Benninghaus

New Media Economics – Cycle by Digitalization

Jens Wendland

Jens Wendland

Can or should be broadcasting agile?

Klaus Goldhammer

Klaus Goldhammer

Agile Media, agile User?

Steffen Stäuber

Steffen Stäuber

Understand today – shape tomorrow

Franciska Lion-Arend

Franciska Lion-Arend

Local Branding

Norbert Protzek

Norbert Protzek

Agile Media Agile Brands