What is this lecture about?
‘Agility’ is a key term admits the rapid development of digital media. The medial influences and interactions concerning established media, brands and target groups comprise more than mere economical dimensions. In this lecture series distinguished theorists, successful managers as well as specialists in media industries and agencies are invited to talk about ‘agile media – agile brands’. They discuss the definition of values, methods and processes of ‘agility’, which try to meet new challenges of the consumer behaviour of media. But can the values of agile manifesto from 2001 be adapted to the development of media and brands? ‘We are uncovering better ways of developing software by doing it and helping others do it.