Digital Value Chain

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Additional material

What is this lecture about?

The lecture series value chain focuses on media added value in the age of digitalization. Central to this are lectures of prestigious representatives of digital economy who will comment on particular sector-specific developments of added value. Furthermore, some of the lectures will particularly consider generic theoretical aspects of added value in the digital media age.

Our Speakers

Alexander Schachinger

Alexander Schachinger

Global Digital Healthcare Innovations

Dirk H. Beenken

Dirk H. Beenken

Musical value chain in challenging times - intellectual property rights management in the digital area

Julia von Winterfeldt

Julia von Winterfeldt

Beyond big data: cutting edge creativity.

Evangelos Papathanassiou

Evangelos Papathanassiou

Feeds, Streams and the Future of Content

Conrad Fritzsch

Conrad Fritzsch

Music television in the digital age

Heiko Zysk

Heiko Zysk

Digital ecosystem around Television

Holger Volland

Holger Volland

The Publishing Industry – Decay or Growth?

Bernd-Wolfgang Weissmann

Bernd-Wolfgang Weissmann

Digital Agenda - Basic principals of the German digital policy

Florian Drücke

Florian Drücke

The music industry as early settler in Neuland

Dietmar Fischer

Dietmar Fischer

Value Creation on the internet

Steffen Stäuber

Steffen Stäuber

Understand today - shape tomorrow

Markus Hesselmann

Markus Hesselmann

Creating journalistic value in the digital age – What Berlin‘s „Tagesspiegel“ can add

Dr. Christoph-Phillipp Peitsch

Dr. Christoph-Phillipp Peitsch

eCommerce - Changes and ideas of marketing online and shopping behaviours