The Second Machine Age and Changes in Media Part II

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What is this lecture about?

The upcoming lecture series deals with the theoretical as well as the practical approach of strategic thinking and acting in the course of the ‘The Second Machine Age’. The extremely advanced technology as a result of the digitization is a major change for the global industry and a strategic challenge for companies and the theoretical analysis. It is important to understand these trends and their interrelationships and to prepare the students for the future opportunities and risks.
The book ‘The Second Machine Age’ of Eric Brynjolfsson and Andrew McAfee provides the basis of the lecture in this summer semester 2015. The authors supply us with insights into a world where the information is separated from the medium and therefore has a great impact on the economic relationships.
Data and their algorithms start to have a big influence on the handling of information in companies and their strategy decisions so the work of Viktor Mayer-Schönberger and Kenneth Cukier “Big Data” provides us here with the perfect knowledge.
‘The Digitization of just about everything’ does not only shift the company’s strategy but also leads us to the topic of agile management methods and the changes in the media industry.